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Google Ads Set Up

Help Pebble Tossers, Inc. make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Pebble Tossers, Inc.
Atlanta, GA, USA
Pebble Tossers, Inc.
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Pebble Tossers, Inc.
Atlanta, GA, USA

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4 Followers
Cause
Youth development
Skills
Digital marketing Search engine marketing

Posted January 4th

Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What we have in place
  • We currently have a website and Google Ads and Analytics set up, which should make it easy for you to get started. We also have a staff who is completely sold out to the vision, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to further develop curriculum for our teen leadership program

We want to continue to position ourselves as thought leaders in the service community and this will allow us to get out in front of people more and allow them to utilize resources to help people serve.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Pebble Tossers, Inc.
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Cause
Youth development
Posted by
EG
Eric G.

Communications Manager

Our mission

Pebble Tossers is a youth development nonprofit with a mission to empower and equip youth to lead through service.