Social Media Audit
Social Media Audit
Project details
What we need
- Profile & page setup assessment of whether relevant information and fields are filled
- Statistics on posts, engagement, and follower demographics
- Evaluation of strengths and weaknesses as well as recommendations to improve
Additional details
Currently, we post our content on average 3X a week on Facebook and push it to IG. Data is showing most interractions coming from FB. FB is probably the platform our demographic is most comfortable with.
We need help identifying the types, lenghts, and styles of posts that will garner the most interractions. It is our goal that the interractions lead to donations and registrations for our three main programs.
What we have in place
- We currently have an online brochure that breaks down our mission and programs, which should make it easy for you to get started. We also have a website with links to register for programs and events, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to hire out musicians to accompany our choir as well as sound engineers for both virtual concerts (currently) and concerts in person when they resume in the future.
It is important for our audience to see the positive work we are doing with using music as our tool for unifying the community. Our donors appreciate our work and it would be beneficial to show our progress along the way as well as properly highlight the accomplishments of our programs.
Project plan
Our mission
To provide universally accessible singing for all ages on St. John; fostering cultural awareness, a meaningful sense of community, and resilience.
What we do
We bring a very diverse and stratified island community together in times of joy and times of hardship through our events and in-school singing programs. We provide all of the community singing for our island, and seek to create inroads of understanding and connection across socioeconomic, cultural and linguistic division through shared musical experience.