Back to all projects

Visual Brand Guide

Help Keweenaw Family Resource Center provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Keweenaw Family Resource Center
Houghton, MI, USA
Keweenaw Family Resource Center
Unfollow
Log in to follow
Keweenaw Family Resource Center
Houghton, MI, USA

0

Live Projects

7

Matched Projects
3 Followers
Cause
Human services
Skills
Graphic design

Posted March 30th

Share this project:
Visual Brand Guide

Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details

My organization is the lead on implementing the Copper Country Great Start Collaborative. The Collaborative has a logo created by the State of Michigan that we must use, but no accompanying sytle guidance. We would like to create a guide to help us in branding, developing high-qualtiy print materials and redesigning our website.

What we have in place
  • We currently have a logo, which should make it easy for you to get started. We also have sample websites & materials from other collaboratives, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to redevelop our website that will connect families to resources & programs that support healthy, resilient children. Money saved wil be used to provide additional services that build strong families.

This project will help us be recogonized as a high-quality organization that works to serve the children and parents in our region. It will support recruitment activities for new parent memembers and provide staff with support when creating promotional material.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
Show more

About the org

Keweenaw Family Resource Center
Unfollow
Causes
Human services Education Health & nutrition
Posted by
Iola B
Iola B.

Executive Director (Literacy Hub Coordinator)

Our mission

The mission of the Keweenaw Family Resource Center is to support, enrich, and strengthen family life in the Keweenaw Peninsula by providing a variety of programs that focus on families with children from birth through four years of age.

Our Vision: All families with young children in the Copper Country will participate in healthy child development activities in nurturing environments that encourage parents and caregivers to play an active role in their child's life.

Testimonials

Read the Impact Story
Nicole was great to work with and completed the project in a timely manner.
Iola B.
Iola B.

Executive Director (Literacy Hub Coordinator)

Visual Brand Guide Project

(No testimonial has been submitted by nicole)