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Visual Brand Guide

Help Women's Coalition of St. Croix provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Women's Coalition of St. Croix
Christiansted, VI, Virgin Islands (U.S.)
Women's Coalition of St. Croix
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Women's Coalition of St. Croix
Christiansted, VI, Virgin Islands (U.S.)

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Cause
Human services
Skills
Graphic design

Posted January 26th

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Visual Brand Guide

Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details

Our current style guide does not have the degree of detail for visual branding that we need. We need help with updating the content and adding the necessary elements to make it a more effective tool in public relations, marketing and other areas.

What we have in place
  • We currently have Existing logo to be "refreshed" or built on, and guidelines, which should make it easy for you to get started. We also have a basic style guide to start with, and ideas on what we want, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to direct those funds to the advocacy, programs and services WCSC provides at no cost to victims and survivors of violence and families in need.

We need reference materials and guidance that is user-friendly and detailed, to share with stakeholders. This is important as the organization evolves and services are adapted to serve the changing needs of the community.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Women's Coalition of St. Croix
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Causes
Human services Gender equity & justice Violence prevention
Posted by
DB
Debra B.

Communications Coordinator

Our mission

To support and empower people impacted by violence.

What we do

We provide direct services, including crisis intervention, emergency shelter, transitional housing and facilitated support groups to victims and survivors of crime, especially domestic and sexual violence.

Testimonials

Read the Impact Story
Working with Melissa was a joy! She understood what we needed immediately and created an easy-to-follow style guide that we can be proud of and share widely! Melissa is professional, patient, creative and she takes deadlines seriously. We would definitely work with her again.
Debra B.

Communications Coordinator

Visual Brand Guide Project

I loved working with Women's Coalition of St. Croix. They were very present and gave helpful feedback.
Melissa J.
Melissa J.

Volunteer